Since then paper consumption in offices has doubled, from 100 pounds to 200 pounds per head per year.
Charge corporations a swinging usage tax for their paper consumption.
For instance, Adobe says its LeanPrint software can reduce paper and toner consumption by an average of around 40 percent.
It says the way to reduce paper use lies in cutting consumption in industrialised countries, improving papermaking efficiency, and using more recycled paper and materials other than wood in manufacture.
As the New York Times pointed out, they were good at getting people to shift their news consumption from paper to the Web.
But between 2001 and 2011, U.S. annual consumption of daily-newspaper newsprint plunged an estimated 61% to 3.6 million tons and annual consumption of paper used for printing, note pads and more fell roughly 38%, according to Vertical Research Partners, which tracks the paper industry.
On paper, the correlation between heavy fish consumption and low incidence of bipolar disorder is a strong one.
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The spokesman stressed that the paper did not prove that soft drink consumption caused tooth erosion - it just highlighted a statistical association.
That way, the degree of risk from consumption would be minimized, the paper said.
"Core tobacco control measures have long had implications for the poor - most obviously via the use of taxation to reduce consumption, " he wrote in the paper.
And deeper into the paper you find that they mean LEDs reducing electricity consumption for lighting, more efficient home heating, more insulation, better cars (perhaps electric) and so on.
But while demand for other paper products was dropping, U.S. tissue consumption was on the way up, increasing an estimated 7.2% between 2001 and 2011, according to Vertical.
Additional carbon footprint savings will come from reduced office energy consumption, roadway repairs, urban heating, office construction, business travel and paper usage (as electronic documents replace paper).
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In a report, 'Paper Cuts: Recovering the Paper Landscape', the institute says a reduction in use is essential, because of the consumption of raw materials that is involved in its production and disposal.
So far, says Mr Kessel, this does not seem to spell the end of paper books, since Kindle users buy just as many bound books as before, so that their total consumption of books goes up by 2.6 times.
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