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Instead of focusing on real, meaning-based relevancy, they supplement their keyword-based algorithms by counting the number of links that lead to a page and factoring the page's popularity into its placement in search results.
FORBES: Magazine Article
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It has spent probably four times as much as its nearest competitors and has got twice as many page-views (the meter of web popularity) as its nearest British rival.
ECONOMIST: The BBC
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People end up on Netscape's site because it is the default home page for Netscape's browser, which still edges out Microsoft's offering, Internet Explorer, in popularity.
FORBES: Through the looking glass