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Because packaging is essential in retail activation, we use our online efforts to showcase the packaging within a store environment.
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And within the category, only Turtle Beach is delivering a robust retail point-of-sale presence, with superior product packaging and in-store kiosks.
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Jack in the Box trimmed the fat in its second quarter, helping it to overcome higher costs for food and packaging and same-store sales that were sapped by softening consumer spending.
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It's also the people who refashion production techniques and packaging designs, and market store-display innovations.
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The two-year-old startup, which is headquartered in Stockholm and has offices in New York and Shanghai, uses eye-tracking technology to gauge the effectiveness of print and online ads, packaging designs and website and store layouts.
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For example, the store had recently figured out how to ship Champagne to customers in the original packaging.
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Consumer products companies have been making their soaps more concentrated for years to save on packaging materials and transportation costs, as well as to make room for more jugs on store shelves.
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