Well, that and the environmental friendliness of the packaging ( read more here about the advantages of alternative packaging for wine).

FORBES: It's My Blanc in a Box

"If you think about it from the standpoint of a winery, you can get the same amount of wine in 40% fewer trucks in our packaging, compared to glass bottles, " explains Ed Klein, Tetra Pak's VP of public and environment affairs.

FORBES: Pinot Plastic

Even as it was signing a customs union with Belarus, Russia imposed a ban on Belarusian milk products, which it claimed did not meet its new packaging rules (rather as it once argued that Georgian wine, fruit and mineral water were of substandard quality).

ECONOMIST: Russia and Western clubs