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Other countries with big economies and high standards of living have rejected the disposable products that make up so much of America's garbage in part because European countries hold manufacturers, not taxpayers, responsible for the costs of packaging waste.
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Consumerism has brought with it plastic packaging and new problems of waste management.
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Called Extended Producer Responsibility (EPR), this legislation would essentially set requirements for companies to collect and recycle a certain percentage of the packaging waste they generate, but would leave how they go about doing it up to the companies themselves.
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He says they saved 200 tons of waste a year with reduced packaging.
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The slump in housing construction, the decline of newspapers and a trend toward less packaging and waste all have contributed.
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The details of the project for a "major UK retailer" are confidential but the packaging, he says, helps reduce the amount of meat waste that people generate.
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Makers of packaging have to contribute to disposal, which encourages less waste.
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Many of these new "solutions" will be appearing on the supermarket shelves early next year, says Wrap - Waste Resources Action Programme - the government agency in charge of cutting packaging.
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He admitted that when it came to the disposal of rubbish, "everybody who looks at what's happening with packaging and all the waste we create knows we can do better there".
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"Paper might be the most consumer sensitive of all because it's used in packaging - and packaging is used for everything, " said Minter, who has just finished writing a book about the globalization of the waste and recycling industry.
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