Here's how the wine selection in my neighborhood package store stacked up 20 years ago: Most of the shelf space was devoted to jug wines (Riunite, Carlo Rossi, Almaden, etc.).

FORBES: Back to the Future

At the same time I enjoy taking note of brand-name readability, shelf positioning, the attention-drawing power of competing package designs.

NEWYORKER: History of a Disturbance

Whether the product attracts their attention on the retail shelf because they recognize a favorite, trustworthy brand or a unique package format that may make their life easier, they are looking at the package.

FORBES: Written by Jack Knott

Samples inside the package must first be "cooked" in an oven, then analyzed using instruments commonly found on the shelf of respectable scientific laboratories on Earth.

MSN: New Mars rover hunts for life by 'cooking' rocks