Southeast Asia, for example, has got some 600 million people, and in terms of overall banking penetration we have some markets like Indonesia, where it's got a penetration rate of only 30%.
While we believe Apple will continue to execute on its iPhone franchise in the coming years by improving its devices and by increasing penetration in emerging markets, the next big leg of growth to Apple overall is uncertain.
As more than 50% of employees in many companies now own a smartphone, the impact of an iPhone debut on overall mobile data expenditure is a lot bigger than just two years ago when smartphone penetration was below 30% in most cases.