Off-screen, the Oscar-nominated beauty is cashing in with a series of racy ads for Chanel's Coco Mademoiselle perfume.

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Read the previous story in this series, For Geeks Only: How Oscar Voting Works.

NPR: Why I'll TiVo the Oscars

Michael Westmore, the legendary Hollywood makeup artist best known for his 18 years of Emmy award-winning work across the Star Trek series, as well as for winning the Oscar for the movie Mask, joins the show as a mentor to the contestants.

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Now the hit ITV1 show is back with a third series set in the roaring 1920s with a new Oscar-winning star.

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In fact, over the last five years, viewership for Emmy-winning drama series declined 12% the following season, whereas Oscar winners experienced an average box office jump of 15% the week after a win.

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Remember that the NFL is a league that successfully converted a bland series of long-distance phone calls its annual player draft into an Oscar night extravaganza at Radio City Music Hall.

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The Web series is being filmed by Radical Media, the production company behind The Fog of War, the Oscar-winning 2003 documentary about the moral complexities of modern warfare, as told by former U.S. Secretary of Defense Robert S. McNamara.

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