The Soil Association, a charity which sets organic standards, has warned that the future of the fledgling organic industry in Wales is under threat.

BBC: Organic farms 'priced out of market'

The suit names two corporations, Organic and Sustainable Industry Standards of Milpitas, Calif.

FORBES: Dr. Bronner's Organic Discord

Dr. Bronner's says that the certification companies have issued loose standards for organic labels that a "reasonable consumer" would not understand to include petrochemicals.

FORBES: Magazine Article

The U.S. does not maintain standards for organic cosmetics and soaps, so Dr. Bronner's went to the federal Department of Agriculture, which regulates farm goods, and obtained a seal for its products.

FORBES: Magazine Article

It is indeed certified by the USDA as containing 100% organic ingredients, and it meets Fair Trade standards, which is certified by the Institute for Marketecology as complying with humane trade rules with farmers.

FORBES: Magazine Article

He said the lawsuit was a last resort to urge competing soap manufacturers to either make their standards greener, or take the misleading "organic" label off their products.

FORBES: Dr. Bronner's Organic Discord

Feeling defensive and uncomfortable with the story's bleak implication for our marriage, I blurted out that I hated his useless fluoride-free Tom's and his organic shower gel that smelled like rotten mangoes, and that I couldn't live by his tyrannical eco standards.

WSJ: Deluxe Toothpastes: Brush With Greatness