But no matter how amazing an ad pitchman you are, the financial survival of any for-profit magazine comes down to some ruthless math: you must get top-dollar for your ads or your publication will perish.
Germany has been against this simple but certain path from the start but it seems about to open the gates to this hard road at the end of the month, when Europe must state its solution to the imminent unraveling of the EU financial system orperish.