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Win or lose, "it's good for business, " he tells the BBC from Boston, where the band have just kicked off a US tour.
BBC: Mumford and Sons say Grammys are 'good for business'
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Like many writers with the apocalypse (good or bad) in mind, they also lose sight of context.
FORBES
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Other good ideas die when their champions lose office or move on.
ECONOMIST: The future of India
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In the study where it helped patients lose weight, the drug also raised good cholesterol, or high-density lipoprotein (HDL), by 23%, almost as much as Niaspan, the sustained-release niacin drug made by Kos Pharmaceuticals (nasdaq: KOSP - news - people ) that is the main currently available treatment for raising HDL. Rimonabont also cut triglycerides, another risk factor for heart disease, by 16%.
FORBES: Lose Weight, Quit Smoking With One Pill
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Blocked shots have been a good indicator of whether the Knicks are going to win or lose.
WSJ: The Knicks Are Feeling Stuffed
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Attempting to challenge Windows, or even Office, in the desktop market has been for decades an extremely good way to lose money.
FORBES: iPad: One of the Most Successful Products Ever
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Teachers tend to regard cell phones as a either a distraction or a vehicle for cheating, and bringing one into class is usually a good way to lose it.
FORBES: Mobiles For Minors
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If you lose - or the Chinese part of that falls off, that's not going to be good for anyone.
NPR: Chinese Stimulus May Affect Commodity Prices
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Such crises occur when the IOUs or banknotes of a nation lose credibility and other nations are called on to make these pieces of paper good.
FORBES: Liquidate the IMF