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Whether reason or intuition is used may depend simply on the decision-maker's blood-sugar level which is, itself, affected by the process of reasoning.
ECONOMIST: Do not think on an empty stomach
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Many who go to the polls are low-information voters who make their minds up close to the finish line, often based not on principled ideology but rather on team spirit or intuition.
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It says that most investors would be better off simply buying a low-cost index fund that holds all the securities in the market rather than using either quantitative models or intuition in an attempt to beat the market.
WSJ: Book Review: Models Behaving Badly
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But the flap is a symptom of something much larger: a kind of puritanical and purist view of food that is based not on science or facts but on intuition and ignorance.
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So both business people and doctors go to some lengths to suppress or disguise the role that intuition plays in their work.
WSJ: Matt Ridley on Gut Feelings and the Writings of Gerd Gigerenzer | Mind & Matter
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Or the spirit of Christmas, by my intuition.
ENGADGET: 'Twas the night before...
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Using all in-game footage, this first gameplay video in the series explains how your detective skills, intuition and cunning have the power to make or break each case.
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Black-Scholes changed the culture of Wall Street, from a place where people traded based on common sense, experience and intuition, to a place where the computer said yes or no.
BBC: Magazine
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Another nice feature: Because you can see who said what about the decision, it is possible to see who has the best intuition for predicting the behavior of consumers, markets, competitors, regulators or anything else.
FORBES: JargonSpy
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The focus here is on applying the intelligence, intuition, interests and initiative of people in (social) groups, whether inside the organization or beyond it, to improve the way they can work together.
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