Not to mention that most observers would also consider it foolish for the NHL (or most any othersports league) to put what may be its most prominent event against NFL games.
Last year, Enterprise commissioned a study by two respected outside economists that found most of the new car rental taxes are going to subsidize local sports stadiums or be used forother purposes with no relationship to special services for car renters.
But there's some marketing things we don't do, we're not reaching out to the fan the way golf or a lot of othersports do, so we've got our work cut out for us -- but that doesn't mean it can't turn around.