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Whether it's buying locally, protecting the environment or launching community projects, the new "benefit corporations" have a common mission - to do well by doing good.
BBC: US firms put social values before big profits
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It added the council, "should not have to choose between keeping a valuable cultural asset or funding local heritage projects, affordable housing and keeping its community safe".
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The widespread fear in this community is that they will be discriminated against with new development or reconstruction projects.
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When an advertiser signs on with EcoAds to produce a television commercial, radio spot, online advertising or a billboard, some of the advertising dollars are funneled directly into community projects.
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While part of this program, projects are undertaken within the areas of Ecology and Conservation, Water and Sanitation, or Social Community involvement.
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And these same capabilities make it just as easy to share finished projects on your portfolio site, get feedback from the community on works-in-progress or search for inspiration.
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Until the financial community witnesses the successful completion of several of these projects, it will continue to charge substantial premiums or not lend to those projects at all.
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