"A new era in entertainment has begun with UltraViolet, and Dolby is working closely with the content community to ensure that consumers of UltraViolet content can enjoy optimized sound no matter what content, service, or device they choose, " said Ron Geller, Vice President, Worldwide Content Relations, Dolby.
ENGADGET: UltraViolet movie format to use Dolby Digital Plus encoding, keep sound thumping across platforms