This premium lens features newly designed optics including an Advanced Aspherical (AA) glass element, which contributes to the camera's extremely compact dimensions without sacrificing optical performance.
In a series of tweets, he says that PureView itself is about "blending optics, pixels and image processing in new and different ways, " hinting at the high-end Carl Zeiss lens and the built-in image processing algorithms that are part of the 808 PureView's camera package.