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It's already marketing a polycarbonate for optical media like CD-ROMs that can shorten customers' production cycles.
FORBES: Chemical transformation
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An Android app for the Optical SMART Media Hub is already available, with an app for iPhone set to launch soon.
ENGADGET: Samsung unveils new optical storage drive, wirelessly transmits and backs up your physical content
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By eliminating the need to retype text from print media onto the screen, Optical Character Reader saves users a great deal of time.
ENGADGET: LG announces LSM-100 Scanner Mouse, saves valuable desk space
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Sony is also introducing the T14 Ultrabook incorporating the same port connectivity as the T13 model and includes an optical disc drive to support Blu-ray and DVD media.
ENGADGET: Sony's VAIO Duo 11 Windows 8 slider goes on sale this month, starts at $1,100
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"Professional industries have expressed a desire to find optical disc solutions that enable them to transition away from magnetic media for their archiving needs, " said Victor Matsuda, Blu-ray Disc Association Global Promotions Committee chair.
ENGADGET: Blu-ray Discs expand to 128GB under new BDXL spec
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As can be seen, traditional film use is 15% or less with digital technologies such as optical discs, hard disk drives, magnetic tape and flash memory are the bulk of modern recording media.
FORBES: End of the Reel
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Regarding the longevity of storage media many of the products that we use today, hard disk drives, flash memory, optical discs and magnetic tape will react with the ambient environment and gradually lose the data stored on them or disintegrate over time.
FORBES: Storing Information for a Thousand Years