But volunteers scattered around the world are about to start digitally mending Catania's personal photos and others battered by Sandy, banding together online to restore items that can't be rebought.
This matters because the most common tactic used to restore a damaged online reputation is to develop so many positive online mentions that the negatives drop below the first few pages of search results.
MozyHome Online service allows Windows and Mac users to restore their most important data from any computer with internet access, at any location in the world.
England may have been annihilated in the Ashes over the last 15 years, but now it's your chance to restore some pride with BBC Sport Online's exclusive cricket game - Last Man Standing.