In August the number of searches on Bing increased by 5%, while Google searches were down 1.7%, according to UK online measurement firm Nielsen.
Since it surfaced on the Internet in early March, the 30-minute video has become the most viral in history, registering some 137.2 million views, according to online measurement firm Visible Measures Corp.
At least according to online media measurement firm Big Champagne, which found that the year's most-swapped content online--be it TV programs, movies or music--is also among the most popular in its respective offline formats.
Data from online media measurement firm Big Champagne indicate that the most swapped shows on traditional peer-to-peer and BitTorrent networks tend to also be among the highest rated when aired on TV.
They're also big hits online, according to online media measurement firms Big Champagne and Hitwise, which measure the most swapped shows on BitTorrent networks and the most searched programs on the Internet, respectively.
Rival online audience-measurement firm comScore most frequently uses monthly unique visitors to compile its Web site traffic rankings.
Rival online audience-measurement firm comScore (nasdaq: SCOR - news - people ) most frequently uses monthly unique visitors to compile its Web site traffic rankings.
"It is important to see the navigational paths users are taking on their way to a sale, " said Lyle Miller, marketing development specialist at WebSideStory, an online-ad measurement service.
After months of speculation, Facebook has finally bought the Atlas online ad serving and measurement service from Microsoft.
FORBES: Facebook Finally Pulls Trigger, Buys Atlas Ad Server From Microsoft (*Updated With Comment)
Microsoft said its mapping services provide other measurement points about online sales such as the amount of space the ad takes up on a Web page and how many times a user sees an ad.
Technically, comScore, an internet measurement body, puts Mail Online sixth, but three of the sites ahead of it represent groups of newspapers.
FORBES: Why Is The Number Three Online Newspaper In The US An English One?
In measurement, a contractor measures the volume of gravel online rather than with a measuring stick.
In fact, social media measurement tools like Klout.com and Kred.com reward you for your perceived influence based on the online impact of your content followership.
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