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By using the kind of advanced marketing mix analysis we describe above, the company was able to tease apart marketing effects at a granular, tactic-by-tactic level for both offline (TV, print, radio etc.) and online marketing (e.g. search, banner ads etc.), and the degree to which they work together.
FORBES: 5 Steps To Squeeze A Lot More ROI From Your Marketing
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In response to a survey answered by 500 privacy and 900 marketing executives in industries ranging from health care to financial services, more than a third of marketing execs said they don't place any limits on the data they share with third parties, such as e-mail marketing agencies or online advertisers.
FORBES: What Privacy Policy?
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E-mail is the workhorse of traditional online marketing, so it seems only fair that the new crop of digital content creators ask for it.
FORBES: The One Thing That's Really Holding Back the App Economy
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She previously worked as an executive VP of marketing for JBL, VP of marketing for Disney Interactive, CMO at Altiero Communications and VP online and e-commerce at BeachBody (the makers of P90X).
FORBES: How To Help First-Time CEOs Understand The Value Of Marketing
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But studies show that search and e-mail marketing, not social recommendations, are still the main drivers for online consumer spending.
FORBES: In Defense Of Social Shopping: Driving Sales And Loyalty
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Rakuten offers an additional layer of support by providing e-commerce consultants and experts to advise merchants on their online business strategy, implementation, sales and marketing as well as lead and revenue generation.
FORBES: Asia's Rising E-Commerce Nation: A Q&A With Rakuten Malaysia CEO Masaya Ueno