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In addition to a pre-show concert and online advertising, a fleet of Chevy's E85 ethanol-compatible SUVs will transport talent to the show.
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In the following few years, the company developed into a popular social entertainment platform, offering online games, karaoke, music-concert and educational services to more than 400 million Internet subscribers.
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Other possible applications include printing airline and concert tickets, marketing materials from online services, and photos from devices to high-quality industrial printers.
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In addition to music discovery across a broader spectrum of genres and artists, online consumers peruse song lyrics, bios, concert schedules, merchandise and other dimensions of artists not feasible offline.
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Omid Kurdestani, Google sales boss, told BBC News Online that many of its customers, such as sellers of concert tickets, need to be able to tune their requests quickly.
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Kanter, trained in college to be a concert flutist, is pretty much of a geek with a long history on early adoption of online conversational tools.
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