Rival online audience-measurement firm comScore most frequently uses monthly unique visitors to compile its Web site traffic rankings.

FORBES: Magazine Article

Rival online audience-measurement firm comScore (nasdaq: SCOR - news - people ) most frequently uses monthly unique visitors to compile its Web site traffic rankings.

FORBES: Is The Page View Dead?

"It is important to see the navigational paths users are taking on their way to a sale, " said Lyle Miller, marketing development specialist at WebSideStory, an online-ad measurement service.

FORBES: Magazine Article

Data from online media measurement firm Big Champagne indicate that the most swapped shows on traditional peer-to-peer and BitTorrent networks tend to also be among the highest rated when aired on TV.

FORBES: The Most Popular TV On The Web

At least according to online media measurement firm Big Champagne, which found that the year's most-swapped content online--be it TV programs, movies or music--is also among the most popular in its respective offline formats.

FORBES: Top Of The Swaps