It all works offline too, which should extend battery life and keep that navigation humming even while puttering about in data dead zones without racking up international roaming charges (take that, Google).
As a mentor for the 2012 cohort, Khalil worked closely with Howard and the contest winners and says that her execution of the contest was a testament to the kind of marketing (online to offline, web pages to real-life events) Loverl.ly was in need of.