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The thought ten years ago was that they would mostly be charged at night, filling in the valley of low off-peak demand, and thus allowing more kilowatt-hours to flow across the same infrastructure.
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Weaker-than-expected off-peak season demand and a global supply crunch of HDDs coupled with low demand for PC DRAM chips and the oversupply of mobile DRAM impacted profit margins, in which the memory portion saw its revenue slip to 4.89 trillion won.
ENGADGET: Samsung's Q1 2012 profits nearly double year-over-year on higher margins for TVs and phones
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Now 56, Critelli spends most of his time lobbying for postal reforms to benefit Pitney Bowes, such as variable pricing for commercial mail to stimulate demand in off-peak hours.
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Only about 20% of that capacity is generally available during peak demand periods (about 5:00pm), while average generation during off-peak time averages about 40% of capacity.
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When temperatures are this extreme several days in a row, power companies scramble to manage peak demand, often urging consumers to turn off non-essential use of electricity.
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In the first quarter, the company expects off-peak seasonality to dampen on-quarter growth, although demand will be up in comparison with the previous year.
ENGADGET: Samsung reports $8.27 billion in profits for Q4 2012 HD
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For the first quarter, however, panel demand is expected to be adversely affected by off-peak seasonality before recovering in March with new TV and tablet product launches by manufactures.
ENGADGET: Samsung reports $8.27 billion in profits for Q4 2012 HD