But all three groups parts markers, OEMs, and ODMs feed stock into the market.
ODMs, as its rivals do, to plug any gaps in its product line.
Its products enable OEMs, ODMs, System Integrators and Software Developers to deliver industry-leading devices across a broad range of consumer electronics and embedded markets.
It is merchandised now more than ever by OEMs, ODMs, and retailers at the point of review, influence and most importantly, point of sale.
FORBES: AMD's Trinity Removes Historical Battery Life Objections
Taiwan-based ODMs account for nearly 90 percent of the global market.
Intel sells its processors to original equipment manufacturers (OEMs) and original design manufacturers (ODMs) such as Hewlett-Packard, Dell, Toshiba and Sony, and individuals building custom PCs.
With Trinity, AMD has removed the battery life objection from ODMs, OEMs, and the channel, a huge forward step to increase their notebook business in 2012.
FORBES: AMD's Trinity Removes Historical Battery Life Objections
Elliptic's software is in high demand by large OEM, ODMs and component and chip manufactures that are looking to integrate new capabilities allowing consumers to interact with tablets, ultrabooks and smartphones.
They are ODMs, Original Design Manufacturers which means they design the whole package for Western giants and often put their IP into the hardware so as to avoid copycats.
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ODMs have greater depth in products design, stronger supplier networks, and considerable pricing leverage and a predominantly Asian base of operations that allows them to spot emerging trends in the fastest growing markets.
Fiering says the original design manufacturers (ODMs) in places like Taiwan (the companies who actually make the things designed in places like Cupertino, Calif.) have long been gearing up for tablets and touch interfaces.
DuoSense offers greater mobility and usability in the next generation of computing devices, enabling new market opportunities for OEMs and ODMs to introduce new computer products and for ISVs to develop innovative software applications that offer a more intuitive and interactive experience.
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In-dash or on-dash, the rich multimedia, touch user interface and powerful computing capabilities of the SiRFprimaII SoC combined with CSR connectivity and audio technologies enable OEMs and ODMs to focus their limited resources on creating highly differentiated, feature-rich navigation and entertainment systems at competitive price points.
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Several firms that had been Asian ODMs Acer and ASUS, in particular spun off their manufacturing arms Wistron and Pegatron, respectively and morphed their companies into strong brands, buying their manufacturing in the contract marketplace rather than doing it themselves.
The company's first ad in the campaign is posted to YouTube -- no new products here, sadly, but it's an encouraging sign to see that one of the world's most prolific ODMs and smartphone manufacturers now thinks that the American market is mature enough to be dealt with directly.
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