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Major advertisers including Ford, Coca-Cola and T-Mobile are either pulling their spending from NOTW or considering doing so.
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The problem is that other newspaper companies, especially Trinity Mirror, have rushed into the vacuum created by the disappearance of NotW and its 2.6 million weekly copies.
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Brooks was the editor of NOTW when it hacked the voicemail of murdered teenager Milly Dowler, a doubly felonious act, since it interfered with an active criminal investigation.
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"The hashtag of 'notw' is very dominant, at least in my feed, " said Robert Hernandez, assistant professor of professional practice at the communication school of the University of Southern California.
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Even so, scrapping NotW is a sure sign the Murdochs are fearful the continuing stream of hacking revelations is on the verge of derailing their takeover of British Sky Broadcasting Group.
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McMullan is one of the journalists who has provided evidence of the illegal lengths NotW journalists were going to in order to break news stories about celebrities and royals including allegedly breaking into their voice mailboxes.
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Social media such as Twitter also showed the scandal as a hot topic, cited under the hashtag shorthand of "notw" for News of the World, the Murdoch publication that was shut down this month because of phone-hacking allegations, experts said.
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Meanwhile, News Corp. has confirmed that Andy Coulson, former NOTW editor, approved payments by members of his staff to the police the same police force that so mysterious failed to uncover evidence of widespread hacking in an earlier investigation.
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They allege that the failure to effectively investigate and address the wrongdoing by employees of NotW and its parent division, News International, when it first came to light six years ago is part of a broader pattern of lax corporate governance and self-dealing at News Corp.
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