"I ask you to think about answers, not anger, about solutions, not slogans, " he said, adding that Democrats can beat the Republicans in November's general election.
"The responsibility for the country is formed not out of slogans and speeches, but when people see that the government is transparent, " he said then.
The change in how policy is presented demonstrates this, he claims: the manifesto focuses on fully costed economic policies, not on inspirational environmental slogans.
But this is an unsatisfying answer to politicians in a place like Britain, where laws mean what they say, and are not deployed as mere slogans.
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These are slogans, not serious policy.
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As ever, it's not as simple as the political slogans might suggest.
When police in China's small towns plaster walls with slogans like CATHOLICS ARE NOT ALLOWED TO ENGAGE IN ILLEGAL PROPAGATION ACTIVITIES, Chinese no longer nod their heads and agree.
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With that said, what you wrote are not serious policy suggestion but bumper sticker slogans.
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"These are all current slogans, but people are not really sure what they mean, " Shambaugh said.
That's not the case with the aid groups, who are here, laden not only with video cameras and earnest slogans but also ample cash.
They've been shouting such slogans for 20 years, and not many results.
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It is about easy chairs and television, not real change, It is about listening to slogans and jingles instead of the issues.
Such slogans, of course, are supported not just by the Russian-speaking Israelis.
"People are being abducted, tortured, humiliated by being asked to repeat slogans of the political party they are alleged not to support, " according to a statement from a coalition of Christian churches in Zimbabwe.
Solid Gold Bomb apologized, saying the slogans were computer-generated and the company did not deliberately create them.
Here, he smiles at a country awash with banners and slogans, and makes you realize that opposition comes not from more of the same but from the bemused responses of provincial people too busy with their own lives to be led astray.
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