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But, Canada actively manages its country brand to constantly improve performance through normative values such as governance and quality of life.
FORBES: Switzerland Tops Ranking of 25 Best Country Brands
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Creating an innovation culture is about normative values, leadership, trust, diversity .
FORBES: Innovation Whac-A-Mole
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Normative Values in Adult Education and their Contemporary Relevance: The James A Draper Lecture, 2009, International Institute of Adult and Lifelong Education, Delhi, p. 22.
UNESCO: Purpose/Objectives of the Chair
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Advocate a European normative model for RRI globally, using constitutional values as a driver to inform societal desirability.
UNESCO: House | United Nations Educational, Scientific and Cultural Organization