Wadsworth obtained a noni sample and tested its juice on a friend who had diabetes.
Get ready for noni face creams, lip balms, soaps and shampoos--even a horse supplement.
Noni juice, he claims, activates xeronine--but in such small quantities, he concedes, that it's virtually undetectable.
D. who months earlier had written a glowing review of noni in an obscure Canadian health journal.
After attending his first convention, in 1998, Solomon began collecting testimonials from people who'd tried noni and--surprise!
Three of his books on noni together have sold nearly 1 million copies, says Direct Source, Solomon's publisher.
At the same time they blitzed newspapers, radio and women's magazines with ads claiming noni as an amazing panacea.
On the menu: the standard juice, plus teas made from noni leaves and oil extracts pressed from noni seeds.
Point guard and Olympic gold medalist Jennifer Azzi writes in her new book about how noni cured her menstrual pains.
In 1996 the partners contracted with a bottling plant in Los Angeles to process the noni puree with fruit-juice sweeteners.
So they approached Kerry and Kim Asay, brothers who had run multilevel marketer Nature's Sunshine, to build their own company around noni.
And then there's Tahitian Noni International, the Provo maker of a "health" drink from the noni fruit ( FORBES, May 24, 2004).
But this is the Venetian Hotel in Las Vegas--and serious business: the annual convention of Tahitian Noni International, a Provo, Utah maker of a Polynesian "health" drink.
Its followers, at various times, have claimed the juice, derived from the noni fruit, can treat or cure cancer, hypertension, sinusitis, ulcers, depression, lupus, herpes, hepatitis and heart disease.
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