Amazon's first Kindle e-reader used a plastic non-rigid screen - known as an optical frontplane - to display its images.

BBC: Bend me, shape me: Flexible phones 'out by 2013'

It uses the US firm's optical frontplane but adds on its own backplane made out of non-rigid plastics, and then sells the part to device-makers.

BBC: Bend me, shape me: Flexible phones 'out by 2013'

They are based on a non-rigid design, in which the pressure of the helium inside the envelope is used to maintain the airship's shape.

ECONOMIST: Pushing the envelope

While not obvious before, we can clearly see that the arc belongs to the handset's rigid, non-sliding "chin" with lots of logos from HTC, T-Mobile, and Google fighting for visibility.

ENGADGET: blogger-avatar

If this disparity is not widely appreciated, as Indian officials claim, the rigid distinction between developed and non-developed countries in the KP, which they so rigorously endorse, must be partly to blame.

ECONOMIST: What India has to offer in Copenhagen

The original Zeppelins were based on a rigid design in which separate gas-tight compartments were surrounded by a metal frame covered with a non-airtight fabric.

ECONOMIST: Pushing the envelope

The company's products are used by diverse consumer and industrial markets, including flexible and rigid packaging, automotive products, coatings, residential and commercial construction as well as other durable and non-durable goods.

FORBES: #1,487 Westlake Chemical