Ewanick, who previously headed up U.S. marketing at Nissan Motor and Hyundai Motor, joined GM in 2010 as U.S. marketing chief, and was promoted later that year to oversee all global marketing.
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Nissan worked with scent marketing outfit Air Aroma to create a unique smell that from time to time wafts in the booth.
Munoz said Nissan would increase its marketing and advertising.
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"We have to deliver the right message to the right people at the right time, and that becomes difficult as the mediums become so proliferated, " says Mark McNabb, senior vice president of sales and marketing for Nissan North America.
The marketing department at Nissan North America's office in Nashville is cluttered with 23 4-foot-wide posters covered with colorful boxes.
That was a marketing disaster that Nissan is just recovering from today.
Collins, Nissan's vice president of marketing and product planning.
Infiniti still badly trails such marques as Lexus, BMW (see our cover story) and Mercedes in this important market, but Nissan officials say that more focused marketing and better design will change that.
The GT-R heir to the Skyline 2000 GT, the near-mythic sports coupe sold in Japan since the 1970s is the global image tent pole for Nissan, and its development budget is likely well padded by the boys in marketing.
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In any event, the decision brings GM now to a nearly complete unwinding of the legacy of Joel Ewanick, its former hard-charging chief marketing officer who left last summer after jumping in 2010 to GM from Nissan, where he spent just a few weeks after leaping to Nissan from CMO of Hyundai Motor America.
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In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.
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The deal is being labelled a "marketing and technical agreement" with Infiniti, the premium brand of Japan's Nissan, which is part-owned by Renault.
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