Here are some pros and cons to leaving the Nike powerhouse for the Chinese-based Li-Ning brand.
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Word began to spread last month about Dwyane Wade leaving Jordan Brand for Chinese-based Li-Ning, which carried its pros and cons.
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Will D-Wade convert Li-Ning shoes and apparel into must haves for American and Chinese consumers?
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It was officially announced this month that he was in fact leaving Nike (he joined the Nike-owned Converse line in 2003) for Li-Ning.
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But with D-Wade on-board, there is no question that Li-Ning has become quite serious about increasing their footprint within the marketplace for basketball shoes and apparel.
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Still, Nike has continued facing competition from well-established international brands, like Adidas, and domestic movers, primarily Li-Ning.
Hong Kong-traded shares in money-losing Li Ning, founded by the Chinese Olympian, have lost about 15% in the past year.
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It seems Li-Ning needs Wade a lot more than the player needs the company.
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To help close the gap on the two titans, Li-Ning has opened new flagship stores in Beijing and Shanghai.
One company that is sure to be keeping a close watch on Lin and any potential future endorsements: Li-Ning.
The most recent example is sporting-goods company Li Ning Co.
Li-Ning also has struggled to penetrate the U.S. marketplace, but that could be because they were banking on a Baron Davis themed shoe to create such penetration.
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The company had a big push this summer at the Olympics, but as of June, Li-Ning shares had dropped more than 60 percent in a year.
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Multiple rumors and reports began surfacing across the Internet late Thursday and early Friday that Dwyane Wade would be leaving Jordan Brand for Chinese Sportswear company Li-Ning.
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Li-Ning, which has U.S. offices in Chicago and Portland, Ore.
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E-commerce will enable Digital Li Ning to shape American consumers' perception of the brand throughout the entire buying process.
Unlike its first foray into the US market, Digital Li Ning is solely an e-commerce store without any physical retail outlets.
The Li Ning Dunkman shoe includes more high-tech materials than the U.S. model, justifying the steeper price.
Unlike Jianlibao, Li Ning has had a second chance to build a business overseas - it recently went digital in a joint-venture with Chicago-based Acquity Group.
Li Ning last week said it wants to move to a more consumer-oriented model, opening more of its own shops and factory outlets rather than franchising them out to third parties or relying on wholesalers to distribute their products.
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