Pavey will be contesting her third major event this month following the Great North Run and last weekend's Nike Run London 10km, where she won the women's race.
Priority Sports was announced today in Nike Town, London, replete with the likes of marathon world record-holder Paula Radcliffe ready to talk up the new service which lands in August.
The two behemoths in the sports apparel and footwear category, Nike and Adidas, competed this summer in the London Olympics to see whose athletes would take the gold.