Secure Computing is a niche player in network security that offers firewall software and intrusion prevention software.
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Instead, it plans to continue as a niche player in the market, by offering something a bit different.
It is neither a mass-producer nor a true niche player, since it roughly doubled its output on acquiring Rover.
The reason is simple: Battery-power is proving to be a small niche player.
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He cites the airline's advantage as a niche player, as one of the only carriers to serve the Alaskan market.
The product offensive could transform the automaker from a niche player to something more on a par with its German rivals.
The grand jury's account suggests that other abortionists treated him less as an outlaw than as a niche player in the abortion market.
It is a niche player, with an anomalous operating system, trying to survive in a market dominated by giant corporations like Compaq, Dell and IBM.
Centro has become a niche player in computer animation, developing such things as the special effects for the action film The StormRiders, which topped the territory's box office last year.
That phone may determine whether the Finnish giant pulls out of its downwards spiral - and also whether Microsoft can ever be more than a niche player in the mobile industry.
The company operates one of the most modern and versatile mobile offshore drilling fleets in the world and has consistently set industry records in deepwater drilling that have reinforced its position as a niche player in the segment.
When Steve Jobs unveiled the touchscreen device in 2007, Nokia seemed relaxed about Apple's arrival in the market - it was after all only going to be a niche player, serving the tiny segment of the market interested in smartphones.
By crushing Nokia, Apple and Google took 5% out of the Finnish economy, wiped out the post-Psion, British OS Symbian, which had already found its way into over 350 million smartphones, and relegated Nokia to the status of struggling niche player, dependent on another US company, Microsoft, just at the point where it was going to write a new chapter in mobile, augmented reality and mapping.
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So Ed Richards is pleased that along with the four existing operators - Vodafone, O2, EE and Three - the winners include a new player, Niche.
As Cloud Drive is already integrated with Kindle Fire HD, the new Cloud Drive Photos for Android app indicates that Amazon is clearly making a move to become a key player in this cloud storage niche.
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The company has carved out an important niche in the profitable SUV segment and is far and away the leading local player in that category.
While Hong Kong has continues its drawn-out debate over how it can carve a niche for its itself in the high-tech arena, Singapore has long been a major player in the electronics industry.
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