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According to Mahaney, opportunities for innovation do exist, but in niche areas rather than on a broad scale.
FORBES: The Internet's Fantastic Four: How Google, Amazon, Facebook, and Apple Rule the Web
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So a school that offers no academic merit aid may still have scholarships available in niche areas, and you should ask about such possibilities.
FORBES: Good Grades And College Aid: The Wake Up Story
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Other small ISPs are surviving by concentrating on niche, geographical areas that have populations too small or too dispersed for the big national providers.
FORBES: Mom-and-pop Internet
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In recent memory, angels (much like venture capitalists) have been attracted to hot start-ups in fields such as technology or life sciences, although increasingly angels are branching out into other sectors and in niche, mission-based areas.
WSJ: What's an Angel Investor?
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However, Amazon has also managed to match the big chains, book for book, in three crucial areas not thought of as niche skills: convenience, range and price.
ECONOMIST: On-line retailing
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It specialises in three main areas - traditional dating, casual dating and niche dating sites.
BBC: Online dating firm Cupid buys uniform dating site
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With state licensing, the majority of lawyers are forced to develop that niche regionally, so clients are searching for narrow practice areas within a narrow geography.
FORBES: What Brand Is Your Therapist? (Or Lawyer or Accountant?)
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Now, many have found a niche by moving into non-immigrant, low-income areas in the city and beyond.
WSJ: Immigrants Keep Small-Business Faith
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Akorn is a niche generic pharmaceutical company that develops, manufactures and markets pharmaceutical products in the areas of ophthalmology, antidotes and anti-infectives in addition to controlled substances for pain management and anesthesia.
FORBES: Akorn Stock Has Healthy Upside
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For this year, health care has taken up the majority of our legislative time, but I have succeeded in carving out a niche and focus for myself in charter schools, start-up visas and other areas.
CNN: Passion and pain on Capitol Hill
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Part of the problem is the way that management research like so many areas of knowledge tends to explore ever more obscure topics as scholars seek out an unvisited niche.
ECONOMIST: Business schools