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He cites the airline's advantage as a niche player, as one of the only carriers to serve the Alaskan market.
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On other cable networks, particularly IFC, Comedy Central, and the Cartoon Network, a wild array of comedy series are taking similar advantage of their niche status.
NEWYORKER: Small Wonders
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In the 1750s, when he was already about 40 years old, Guardi moved into the landscape genre, perhaps taking advantage of a niche in the profitable market of foreign visitors since Canaletto had moved to England.
WSJ: Appreciating Francesco Guardi's Changing Genres/ A Guardi Retropsective at Museo Correr in Venice
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Archos' approach of using a hard drive may turn out to be an interesting advantage in a small-product niche.
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This is so because they are well adapted to their particular niche where being smart and fast is of no particular advantage and is probably a waste of energy.
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But Amazon.com can challenge Apple in a market niche, the market for reading devices, as the company has a content advantage over Apple.
FORBES: Amazon.com versus Apple: Who Wins?
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Both companies also monetize the long tail, that is, take advantage of the limitless digital shelf space to help sell even the smallest niche products.
FORBES: Springpad Works On 'Amazon-itizing' The Web And Mobile Web
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By rethinking its playscript, the company was able to monetize its technical advantage, create new links to customers and find a profitable, future-proof niche in a fast-moving, unforgiving environment.
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