Quang Ngai is a three-hour drive from the nearest airport along a dangerous single-lane highway.
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Ngai Tahu chairman Mark Solomon described Dame Kiri's remarks as an unfair generalisation.
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Some developments sound rather ambitious, such as the film studio cum holiday village that is being planned for one of Quang Ngai's beaches.
In rural Quang Ngai province the authorities are seeking hoteliers to develop its golden, palm-fringed and empty beaches, and dream of building spa resorts around the hot-water springs that bubble up through the province's rice paddies.
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