Elizabeth Demers, a professor at INSEAD, a business school near Paris, points out that what companies lose in terms of hard cash in the early days can often be made up for in terms of the publicity they get when the news media applaud the explosive rise in their share prices.
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Ostensibly, Banamex has launched its libel action because Mr Giordano and Mr Menendez repeated the allegations in lectures and radio interviews held during a New York publicity tour and not just because Narco News is hosted in the city.
Lawyers for Mr. Holmes on Friday accused the government of leaking information about the package to the news media in violation of a court order limiting pretrial publicity.
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But their fears of publicity may be valid - for as the news of Justin Chapman has gone around the world, it seems the interest in child prodigies is as high as ever.
The BBC then appointed veteran journalist Colin McIntyre, its former UN correspondent and chief publicity officer, as the first editor of a news and information service which was broadcast using the same method.
NYSE's chief rival, Nasdaq (nasdaq: NDAQ - news - people ), which could use a little good publicity lately, reported no systems issues, though others said Wednesday that trading was slow during parts of the day Tuesday.
Mozilla received an extra publicity boost earlier this month when Google (nasdaq: GOOG - news - people ) announced its Firefox affiliate program, called AdSense referrals.
The activist-turned-politician has been described by senior party figures as an inveterate publicity seeker who conducts his politics in the full glare of India's feverish news channels.
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The Navy sat on the news of the disaster, releasing it only after the announcement of Japan's surrender, hoping to minimize adverse publicity in the euphoria over the war's end.
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