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At this point all the snazzy new websites and re-focused marketing efforts in the world aren't going to get Google, Microsoft, and the other members of the White Spaces Coalition anywhere if they don't actually demonstrate the broadband-in-between-TV-signals tech in action -- and it looks like that's proving to be harder than expected.
ENGADGET: White space tests fail again -- next up, conquering windmills
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The overall effect is to make you feel more creative and more connected to photography, to the point where Samsung's marketing about a "new visual communication era" actually has a ring of truth to it.
ENGADGET: Samsung Galaxy Camera review: a 21x compact shooter brought to life by Android
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Looking ahead, Parnell is pushing new tourism marketing incentives to help buffer what, at this early point, looks like another tough tourism season next summer.
CNN: Alaska catching up with the rest of the country on recession
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This year, the league has a new Chief Marketing Officer in Michael Hand, who will run the point on an experiment called the MiLB Project Brand initiative, which is designed to enhance franchise values and create significant integrated sponsorship platforms by unleashing the combined, previously untapped power of all 160 affiliated MiLB clubs.
FORBES: Project Brand Is The Future Of Minor League Baseball
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It is an example of evolving from the tried and true marketing methods of television and point of sales, and pushing to try new things.
FORBES: LeBron James Headlines Champs Sports' SWAG Magazine
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Satellite radio bulls point out that heavy spending on marketing has masked the progress both companies have made in attracting new subscribers.
FORBES: Gurus Get Sirius
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Penney attempted a complete transformation of its brand promise yet failed to infuse every customer touch-point the merchandising, marketing, customer service and store environment with its new character.
FORBES: J.C. Penney: Change Leadership Can Pull It Through
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People familiar with the industry, however, point out that many advisers are too new to the business to have a track record, while the marketing pitch of veterans is being tainted by the lousy returns of the markets in the past decade.
WSJ: The Intelligent Investor: New Ways to Weigh Your Adviser
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Engaging with people on the go and at the point of purchase with live, dynamic, targeted and socially relevant marketing is going to be the new sweet spot.
FORBES: 2012: An Ideas Odyssey