Operating along the same lines, fellow fast-food purveyor Burger King introduced a new "low-fat platform" consisting largely of chicken sandwiches and Wendy's (nyse: WEN - news - people ) expanded its Web site to include more nutritional information.

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ZeptoLab began preparing for the next phase of the launch around October, when several of its developers started building an online version of the new game for the Burger King campaign, in which the fast-food chain would give away Om Nom toy with its kids' meals, along with a code allowing the user to play an online version of the game.

WSJ: Costs Mount for Mobile-Game Launches

Enlisting the help of seven of the country's leading chefs, steered by the effusive Loyd Grossman, the new NHS menu has spawned an impressive range of quality, appetising food, perhaps not quite fit for a king, but certainly better than the average pub grub.

BBC: Food glorious hospital food

Speaking to the National Retail Federation convention in New York on Monday, Alvarez said 2006 will bring more "freshly prepared foods, " to the fast-food king's menu, including more spicy chicken items and high-end coffee.

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