At one point this past summer Alloy had nine books on the New York Times bestseller list.

FORBES: Magazine Article

The idea is to delist them, take over, put in new management, clean the financial books and then re-list in Hong Kong, where accounting standards are less rigorous.

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For instance, people who search for a particular novelist like Ernest Hemingway could, under the new system, find a list of the author's books they could browse through and information pages about other related authors or books, according to people familiar with the company's plans.

WSJ: Google Gives Search a Refresh