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It seems the best approach is never apologise, never explain - and we all come back for more.
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It said the claimant was very distressed that he could never apologise to Ms Goody, who died in 2009.
BBC: Phone-hacking scandal: Duchess of York settles case
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I'm told that many close to Nick Clegg reminded him of the old dictum - never apologise, never explain - but he decided that saying sorry was his best hope of persuading voters to listen to the "right things" his party stands for instead of only remembering what he now acknowledges was a mistake.
BBC: Nick Clegg: Sorry no longer the hardest word
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Mr Blair, critics say, could easily say sorry for the Irish famine, but was never going to apologise for the Iraq war.
BBC: What David Cameron did not apologise for
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So let us leave it: and I apologise and will never write a letter so carelessly again.
BBC: A Point of View: Mourning the loss of the written word
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Zidane, who has since retired from football, has never specified what Materazzi said to him and has refused to apologise to his opponent.
BBC: SPORT | Football | Internationals | Materazzi breaks Zidane silence
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"It was never my intention to upset the manager or players and if I did, I apologise, " Terry told the Daily Mail.
BBC: World Cup 2010: Terry sorry for England criticism