Essentially it is becoming a new programming network with entries from Hollywood, corporate video and that kid down the hall.

FORBES: Google Says It's Time For Agencies To Get Agile

Apple had an enviable accomplice: Walt Disney Co. (nyse: DIS - news - people ), which became the first studio to sign up, offering episodes of its ABC network hits Lost and Desperate Housewives, and a few other entries.

FORBES: The iFlop

Turner Broadcasting System Europe Limited ("Turner") and Cable News Network Inc ("CNN") accept no responsibility for late, misdirected, lost, undelivered or indecipherable entries.

CNN: Euro 2008 SMS Alerts Terms & Conditions