About 70% of all electric motors are rated between 1 hp and 200 hp, yet only about 15% meet NEMA standards.

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Motor makers will battle to push NEMA Premiums to companies like Boeing (nyse: BA - news - people ) and Nestle .

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In the last nine months, revenue at Baldor has fallen 5%, while sales of NEMA Premiums are up, says Chief Executive John McFarland .

FORBES: Electric-Motor Business Goes Into High Gear

He created one of his most fascinating works, "Close-Up" ("Nema-ye nazdik, " 1990), after a cash-strapped film enthusiast presented himself to a family as the director Mohsen Makhmalbaf.

WSJ: The Metaphysical Riddles of Abbas Kiarostami

Still, NEMA Premiums offer a ray of hope.

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Dubbed "NEMA Premium"--a standard created last year by the National Electrical Manufacturers Association for motors between 1 hp and 200 hp--these motors offer a few extra percentage points of energy efficiency and sell for roughly 25% more than motors meeting minimum federal standards.

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The combined company will build on standards work being done by NEMA (the Association of Electrical and Medical Imaging Equipment Manufacturers) and will make the protocols and interoperability standard available to any EVSE network operator for a small licensing fee, according to Pat Romano, president and CEO of ChargePoint.

FORBES: EV Charging Networks Join Forces