But when the mortal threat has passed and the culture begins, however vaguely, to sense and trust in this, we citizens begin to reclaim our native power.

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In August, Bush signed an energy bill laden with special business-tax breaks for new nuclear power facilities, "clean coal" technology, coal mined from Native American lands, refinery expansion, fuel-cell power plants, hydrogen refueling stations and for producers of energy-efficient appliances, commercial buildings and homes.

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She did take the view that, as a world power, America should be confident about its native artistry.

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Despite some early missteps and the overall hype surrounding native, I too, am a big believer in the power of this model to change the face of marketing as we know it.

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Alexandra Crabb, a Boston PR consultant and and native Mainer says if there was a disaster that crippled electronic devices, Power Felt is what we would want to have in that bag.

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"Applications that require more processing power and the full capabilities of a phone - games for example - lend themselves more to native applications, " said Mr Dillon.

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