The company is headed by Founder and CEO Galen Murdock, who consults with companies ranging from Fortune 100 to startups on all things software, including web, mobile, native and cloud applications.

FORBES: 5 Steps To Successful 'Blendsourcing'

Kevin Cavanaugh, VP, Business and Technical Strategy, IBM Collaboration Solutions, said that there will be native activity stream applications on mobile devices and tablets that will communicate with a cloud-based service that does the aggregation and helps figure out which activity streams are important to you.

FORBES: IBM's Strategy to Manufacture Social Networking Surprises

Palmer says the company is focused solely on native applications, as his team sees mobile (and tablets) as the future.

FORBES: How Social Games Are Changing the World

Like the early days of web applications, a thin (HTML-5 mobile web) versus thick (native device apps) argument has ensued.

FORBES: Worklight Brightens IBM's Mobile Strategy

The Firefox OS for mobile devices is built on Mozilla's "Boot to Gecko project" which unlocks many of the current limitations of web development on mobile, allowing HTML5 applications to access the underlying capabilities of a phone, previously only available to native applications.

ENGADGET: Mozilla says a slew of carriers and handset makers set to support Firefox OS