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In October, Bloomberg jumped into the national political scene in a big way, announcing a last-minute nationwide ad campaign.
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Backed by nationwide ad blitzes, huge money management houses are offering advice for one-fourth to one-third less than stand-alone planners.
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Fab competitor One Kings Lane also just launched a nationwide TV ad blitz.
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So Fab is taking the ad nationwide right after election day.
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But according to several analysts, Lunesta's share of new prescriptions is inexplicably already flattening out despite a massive nationwide TV and print ad campaign.
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Additionally, the competition does not have the infrastructure a rapidly growing nationwide sales force, inclusion in ad buyer networks, reseller agreements, etc.
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The ad will run mostly on nationwide cable channels focusing on food, home and travel that could include Bravo, HGTV, Discovery and Travel Channel.
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