ESPN2-HD (720p): College Football Scoreboard (6:30 p.m.), NASCAR Nextel Cup Happy Hour (7 p.m.), CFB: Boston College vs.
For example, he's partnered with Gillette to create an online car racing game for Nascar aficionados.
Past and present NASCAR drivers, like Mark Martin, similarly reacted with sadness Thursday to the news.
These changes, NASCAR hopes, will allow it to accelerate out of its current flat spot.
With events airing on TBS, TNT and truTV, Turner Sports' line-up includes NASCAR and NASCAR.
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Mars said it receives a 4-to-1 return on investment for its Nascar sponsorship.
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The difference between Nascar and others sports is fans recognize the importance of sponsorships.
FORBES: Hendrick Motorsports Tops List Of Nascar's Most Valuable Teams
Tony Stewart and Gene Haas are building one of the top teams in Nascar.
FORBES: Hendrick Motorsports Tops List Of Nascar's Most Valuable Teams
Clearly Nascar has much to gain from a return of the once-great manufacturer's rivalry.
Picture John Kerry duck hunting or Howard Dean at a Nascar race--populism as a pose.
The Daytona 500 opens the NASCAR season, but it also is the sport's most prestigious race.
ESPN2-HD (720p): NASCAR Busch Series at Daytona (8 p.m.), Friday Night Fights: Campbell vs.
Could this newfound need for speed be a harbinger of things to come this NASCAR season?
I'm a NASCAR dad for the day and I can get into one of David's books.
So what better venue than a Nascar race to pick up a tough-guy image?
Now, I'm like a NASCAR dad, or a soccer mom, or some kind of voter group.
HDNet (1080i): HDNet World Report (7 p.m.), NASCAR Nextel Cup Replay (8 p.m.), Satriani Live!
National Association of Stock Car Auto Racing (NASCAR) or the International Hot Rod Association (IHRA).
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ESPN2-HD (720p): NASCAR Nextel Cup Qualifying (6:30 p.m.), College Football Live (7:30 p.m.), CFB: Oklahoma vs.
She dominated IndyCar merchandise to a greater degree than even Earnhardt did with Nascar.
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Roush Fenway Racing thinks its found a new formula for growing Nascar sponsorship revenue.
Sponsors willing, she says she will compete in the NASCAR Nationwide series this year.
This announcement comes as Nascar has been trying to keep its fans coming to the track.
Sponsors can suddenly look at the NASCAR fan base as being much more representative of America.
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With some 30 million people in the U.S. considering themselves fans, Nascar is still enormously popular.
Sports business experts generally believe Nascar will take a pay cut on the next deal.
Initiatives like this one have allowed NASCAR to see significant growth in its social media following.
FORBES: NASCAR's Innovative Social Media Approach Leads to Significant Growth in Fan Base
They are among the only drivers to garner significant personal endorsements with non-Nascar sponsors.
FORBES: Dale Earnhardt Jr. Tops List Of Nascar's Highest-Paid Drivers
Some have estimated that military sponsorships of NASCAR have generated 50, 000 potential recruits.
"Flat-Out Sexy, " published by Penguin Group's Berkeley Trade unit, is set in a Nascar-like racing circuit.
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