The intense marketing of expensive index-like products has smeared the good name of traditional low-cost index funds that John Bogle and Vanguard created in 1975.

FORBES: Index Fund Pollution

If you want to play it safe, one smart choice would be to buy the Vanguard Total World Stock Index Fund, which, as the name implies, tracks an index of the global stock market.

FORBES: Is the U.S. Debt Level Unsustainable?

The 15-person staff at Craig's List, the popular community message board, acts as a rapid response team to keep people from harassing each other by name before one of the 150 search engines that index the site grabs the offending page.

FORBES: Google Me Not

In Singapore, as the name of the new ETF implies, it tracks the benchmark Straits Times Index.

FORBES: Can the exchange-traded fund replace the mutual fund?

The MSCI China index, meanwhile, as measured by its corresponding iShares ETF of the same name is down 8.92% in the same period.

FORBES: Market Still Ignores China's Relatively Positive Economy

But he does know that his site has been condemned to the supplemental index, a dreaded backwater region of Google search results that goes by another name in online marketing circles: Google Hell.

FORBES: Condemned To Google Hell