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Several years ago, some retailers bundled iPods with iTunes Music Store gift cards to entice shoppers.
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This is a much larger integration, including downloads of music, gift cards, and promotional virtual goods across its many games.
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Declutterers can send usable books, DVDs, video games and music to third-party merchants in exchange for gift cards through the Amazon Trade-In Program.
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On Monday, Facebook announced that its just about 1 billion users can now gift each other iTunes cards, redeemable for music, movies, games, apps etc.
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Now that my music's living on there (minus all the one-hit wonders I purchased using iTunes gift cards), I appreciate it more.
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Gift cards make it even easier to buy apps, games, books, movies, music and magazines from Google Play, Google's one-stop-shop for all your digital entertainment needs.
ENGADGET: Google Play gift cards available in the UK starting today, Tesco and Morrisons confirmed as retail partners